Solution: Micro-learning/learning bytes and Signposting
To address the changing marketing landscape, a global FMCG firm was revamping its marketing competencies across the board, and needed an interesting way of training their global brand teams without overwhelming them. There was a lot of detailed training material (classroom PowerPoint slides and PDFs) but it wasn’t being used.
SiyonaTech created a series of engaging summary learning bites (animated videos) enclosed within an interactive framework and a quiz.
Some of the topics included:
• Market and competitive landscape
• Insights and foresights
• Strategy and choices
• Route to consumer
Using humour and a variety of styles, complex concepts were conveyed in a simple yet impactful manner.